Lead generation & ads
Meta and Google lead ads, landing pages, attribution and conversion tracking.
CRM for Digital Marketing Agency Teams That Run Lead Generation for Clients
How a performance agency can use a CRM to settle lead-quality disputes with stage data, grade ads by cost per qualified lead, send conversions back to Meta and Google, and run its own pipeline.
11 min read
CRM for Meta Ads: 8 Tests Before You Trust It With Your Facebook Leads
Plenty of CRMs say they connect to Facebook. Eight tests you can run in a trial, from lead speed to cost per qualified lead and the Conversions API, show which ones really handle Meta leads.
12 min read
Facebook Lead Ads CRM Integration: Step-by-Step Setup, Field Mapping and Checks
Three ways to connect Facebook leads to a CRM, the Page access you need, how to map form questions to fields, stage and owner, how to test before you spend, and how to recover missed leads.
11 min read
Lead Generation for Clinics: Turning Ad Enquiries Into Booked Patients
Ads bring clinic enquiries, follow-up turns them into patients. Five enquiry channels, lead form questions that filter, a rupee example, and how to report bookings to Meta and Google.
12 min read
Meta Lead Ads CRM, Google Sheet or Both? What Breaks When Your Team Starts Calling
Your Meta leads land in a Google Sheet and three people call from it. Seven things that break, what the sheet cannot tell you about your ads, and a one-day move to a CRM.
10 min read
Get your team off spreadsheets this week
Import your leads, add your users, set your routing rules. Most teams are live the same day.