Facebook and Instagram lead ads, straight into your CRM — and results straight back to Meta
atomcrm.ai connects Facebook and Instagram lead ads to your CRM. Leads arrive within seconds with the campaign, ad set and ad; forms are mapped to your fields; missed leads can be backfilled for 90 days; each ad is graded by cost per qualified lead; and the Conversions API tells Meta which leads converted.
Where enquiries are lost today
Downloading CSVs from Ads Manager
Leads wait hours for someone to export them — and some never get exported.
Cheap leads that never answer
Meta optimises for form fills unless you tell it which leads became customers.
No link between ad and outcome
Nobody can say which ad produced leads that booked.
How atomcrm.ai works, step by step
- 1
Log in with Facebook
Pick the ad accounts and pages; the page is subscribed so Meta posts every lead.
- 2
Map each form
Choose source, starting stage, who receives the leads and which question fills which field.
- 3
Leads arrive in seconds
With campaign, ad set, ad and form responses on the lead; backfill up to 90 days if anything was missed.
- 4
Grade every ad
Ads Intelligence joins spend to outcomes: effective cost per qualified lead, with scale or pause advice.
- 5
Send conversions back
Map stages to Conversions API events; Meta learns which leads became customers.
Everything the team needs, in one CRM
Instant sync
Page subscription and webhooks, not polling or CSVs.
90-day backfill
Recover leads Meta still holds for any form or page.
Ads Intelligence
Winner, scalable, watch, learning and loser grades per ad by effective CPL.
Conversions API
Stage-to-event mapping, sent once per lead, with hashed customer data.
Form responses on the lead
Every answer, plus form, campaign, ad set and ad.
Health checks
Expired tokens, unsubscribed pages and stuck leads flagged before they cost you leads.
Questions people ask
How do I connect Facebook lead ads to a CRM?
In atomcrm.ai, log in with Facebook, pick your page and ad account, then map each lead form’s questions to CRM fields. New leads then arrive within seconds.
Can I recover leads that were missed?
Yes. Backfill imports leads Meta still holds, up to 90 days back, without creating duplicates.
What is the Conversions API?
Meta’s server-to-server way of reporting outcomes. atomcrm.ai sends an event when a lead reaches a stage you choose, so Meta optimises for customers, not form fills.
Does it work for Instagram lead ads?
Yes, Instagram lead forms come through the same Meta connection.
Related
Get your team off spreadsheets this week
Import your leads, add your users, set your routing rules. Most teams are live the same day.