Real Estate CRM Software Price in India: What You Actually Pay For
How real estate CRMs are priced in India, the costs outside the plan (WhatsApp templates, DLT SMS, calling, setup hours) and a hypothetical cost sheet for 3, 10 and 25-person sales teams.
Real estate CRM software price in India depends on how the vendor counts you (per user, per workspace with users included, or per lead), which features sit in add-ons, and the bills outside the plan: WhatsApp template charges, DLT-registered SMS, calling and your team's setup hours. Budget on the all-in cost per login per month for your team, launch months included, not the headline plan price.
Plan prices change often, so this guide prints none. It shows how each pricing model behaves for a property sales team and gives a hypothetical cost sheet to fill in with real quotes. Current atomcrm.ai prices are on the pricing page.
How real estate CRM software price is calculated: per user, per workspace, per lead
Most real estate CRM pricing follows one of three models, and each reacts differently to the two things that move a property team's numbers: headcount and enquiry volume. atomcrm.ai uses the per-workspace model.
| Pricing model | What drives the bill | In a launch month | Ask the vendor |
|---|---|---|---|
| Per user per month | Every login | No change, unless you add site staff | Who counts as a billable user? |
| Per workspace, users included | The plan's user limit | No change | How many users are included, and what happens at the limit? |
| Per lead or per contact | Enquiry volume and old leads kept | Jumps with the spike | Does a repeat enquiry count as a new lead? |
Here is the launch-month problem with invented numbers. Say a developer in Pune normally gets 800 enquiries a month and 3,000 in the month a new tower launches. At a hypothetical ₹5 per lead, the CRM line goes from ₹4,000 to ₹15,000, exactly when ad spend peaks. A per-user bill moves when you hire, and a per-workspace bill when you cross its user limit.
Who counts as a user in a real estate team
The person who makes the first call is rarely the one who takes the site visit. Count pre-sales telecallers, sourcing and closing managers, sales-office staff who mark walk-ins, a channel partner manager and the owner who reads reports. Teams that count only telecallers end up sharing logins, which hides who promised what to which buyer. For the break-even arithmetic between a per-user quote and a flat plan, see our general guide to CRM software price in India.
Costs that sit outside the plan: WhatsApp template charges, SMS and DLT, calling
WhatsApp: the brochure is free, the follow-up three weeks later is not
Buyers ask for the brochure, floor plans, price sheet and location pin on WhatsApp. When a buyer messages you, a 24-hour customer service window opens, and ordinary replies inside it are free on Meta's side.
The cost starts when the window closes. "Are you free for a site visit this Sunday?" sent three weeks later needs a Meta-approved template, and Meta charges per delivered template message at a rate set by category (marketing, utility or authentication) and the recipient's country. Meta publishes its current WhatsApp Business Platform pricing. If you connect through a provider, ask whether it adds a fee.
Long buying cycles mean more messages after the window closes. The cheapest habit is also the best sales habit: answer the brochure request fast and ask for the site visit in that same conversation.
SMS and DLT registration
Commercial SMS in India needs DLT registration: your business, sender IDs and templates are registered on a telecom operator's DLT platform before messages go through. Budget for the fee, credits and approval time. If site-visit reminders go on WhatsApp only, you may skip SMS in year one.
Calling, missed-call and IVR numbers
Some CRMs log calls through an app on the telecaller's handset, so calls ride on mobile plans you already pay for. Others need a cloud telephony account billed per minute. Real estate adds the missed-call or IVR number printed on hoardings, newspaper ads and site banners, usually rented separately and often one per project.
Your team's hours
Setup, cleaning up old leads from Excel and staff phones, and training never arrive as an invoice. Price them with one rule: hourly cost = monthly salary ÷ 200 (about 25 working days of 8 hours). A telecaller on ₹20,000 a month costs about ₹100 an hour, and every new pre-sales hire needs the same training again.
A fill-in cost sheet for a 3, 10 and 25-person real estate team (hypothetical)
Every figure below is invented to show the arithmetic. None is a real vendor's price, a market average or Meta's rate.
- Team A: an independent broker in Pune with two associates, resale and rentals. 3 logins, WhatsApp only.
- Team B: a Gurugram brokerage selling new launches: 6 pre-sales telecallers, 3 closing managers, the owner. 10 logins.
- Team C: a developer's team in Bengaluru with two projects: 12 pre-sales, 8 closing managers, 3 sales-office staff, 2 heads. 25 logins.
Assumptions: an invented ₹800 per user per month, an invented ₹1 per WhatsApp template, and staff hours at salary ÷ 200. For a per-workspace quote, the subscription line becomes the plan price × 12.
| Line (year one) | Team A (3) | Team B (10) | Team C (25) |
|---|---|---|---|
| Subscription (₹800 × users × 12) | ₹28,800 | ₹96,000 | ₹2,40,000 |
| WhatsApp templates (500 / 2,000 / 6,000 a month) | ₹6,000 | ₹24,000 | ₹72,000 |
| DLT registration and SMS credits | ₹0 | ₹8,000 | ₹15,000 |
| Missed-call or IVR numbers (₹1,000 a month each) | ₹0 | ₹12,000 | ₹24,000 |
| Setup and data clean-up hours | ₹5,000 | ₹15,000 | ₹40,000 |
| Training hours | ₹1,000 | ₹6,000 | ₹18,000 |
| Subtotal | ₹40,800 | ₹1,61,000 | ₹4,09,000 |
| GST at 18% on the subscription | ₹5,184 | ₹17,280 | ₹43,200 |
| Year-one total | ₹45,984 | ₹1,78,280 | ₹4,52,200 |
| Per login per month | ₹1,277 | ₹1,486 | ₹1,507 |
GST is shown only on the subscription. Usage bills such as templates, SMS and IVR usually carry GST too. If you can claim input tax credit (see the GST question below), leave GST out of your per-login figure.
Setup is 10 owner hours at ₹500 (A); 30 manager hours at ₹400 plus 30 telecaller hours at ₹100 (B); 60 manager hours at ₹500 plus 100 telecaller hours at ₹100 (C). Training is 2, 6 and 12 people at 5, 10 and 15 hours each, at ₹100 an hour.
What the sheet shows
- An ₹800 headline became ₹1,277 to ₹1,507 per login per month (₹1,133 to ₹1,363 if you claim the GST back).
- Costs outside the plan grow faster than the plan: ₹12,000 against a ₹28,800 subscription for Team A, but ₹1,69,000 against ₹2,40,000 for Team C.
- WhatsApp templates were Team C's biggest usage line, so replying inside the 24-hour window matters for the budget as well as the buyer.
- Under a per-workspace plan, Team C's 25 logins become one plan price, and three more site staff cost nothing extra until the user limit.
Free and cheap real estate CRMs: what you give up
A free CRM for real estate can be a sensible start for a solo broker. Before you put a team on one, check the user and contact limits, automatic assignment, whether there is a WhatsApp Business API inbox, whether lead ads post in by themselves, and whether you can export everything if you move.
Searches for "real estate CRM software free download" usually lead to scripts you host yourself. The licence is free, but you pay for the server, someone to patch it, and fixes when Meta changes how lead ads are delivered. You also run the security of buyers' personal data yourself. Your business has duties under the Digital Personal Data Protection Act, 2023 whichever CRM you use, so check them with a professional.
You have outgrown a free setup when leads sit unassigned for hours, two people call the same buyer, or a telecaller leaves with buyers' numbers on her phone. More in what free CRM software covers and when to pay.
Eight questions to ask a vendor before you sign
Ask for written answers.
- Who counts as a billable user, and can sales-office staff and the owner log in on the same plan?
- Does the price change with lead volume, and what would a launch month with three times the usual enquiries cost?
- Is a repeat enquiry from the same buyer a new lead, or attached to the existing one?
- Which plan includes automatic assignment by team or project, callback reminders and site-visit tracking?
- Is a WhatsApp Business API inbox included, and who bills template messages, including any provider fee?
- How do Meta lead ads, Google lead forms, website forms and portal enquiries come in, and is any connector charged separately?
- Can you hide buyer phone numbers from roles that should not see them, and export all leads with history if you leave?
- What is the year-two price in writing, is there a lock-in, and do you bill in rupees with a GST invoice?
For how brokers compare shortlisted tools feature by feature, see the best CRM for real estate agents in India.
How atomcrm.ai is priced, and how the 14-day trial works
atomcrm.ai is priced per workspace in rupees, with users included: Starter includes 3 users, Growth 15 and Scale 100, and Enterprise is custom. On user count alone, the three teams above would sit on Starter, Growth and Scale. Prices and plan contents are on the pricing page.
Every plan can be started with a ₹5 activation fee for a 14-day trial. It is a mandate, not a free trial: after 14 days the plan you picked is debited automatically, so start on the plan you would keep. Invoices are GST invoices, and the product is hosted in India.
The WhatsApp inbox connects through Meta's WhatsApp Cloud API or Gupshup, and SMS goes through MSG91 or Twilio (with DLT registration). Each chat shows the 24-hour rule, and templates are written in the CRM, submitted to Meta and synced back. Ask your WhatsApp or SMS provider for their per-message rates. See how the WhatsApp inbox and templates work.
A 14-day trial plan for a real estate team
Use the trial to measure your setup hours:
- Connect Meta lead ads. Log in with Facebook, pick the ad account and page, and map each form to fields, source, starting stage and owner. Backfill missed leads from up to 90 days back.
- Build your stages. Make "Site visit scheduled" require an appointment, and make follow-up stages require a next-callback date. Visits then move through scheduled, confirmed, attended, no-show or cancelled.
- Set assignment rules. Pick round robin, weighted, capacity or performance, limit a rule to the team selling one project, and set a daily cap and a fallback person. Leads matching no rule stay unassigned and visible.
- Run a week of calls. Telecallers work the callback queue (Overdue, Due today, Upcoming) and log each call in Quick Update. A buyer who enquires again is recorded as a re-enquiry on the existing lead.
- Read the numbers. Check telecaller performance and appointments. If you sync Meta ad spend, Ads Intelligence grades each ad by cost per qualified lead against your target.
atomcrm.ai is built for Indian brokerages, channel partners and developer sales teams that sell on the phone and WhatsApp and want lead ads, callbacks, site visits and WhatsApp in one place (how it works for real estate). It is not the right fit if you need a native app for iPhones, a dialer that places calls automatically, or deep ERP and accounting integrations for post-booking payments. Weighing another quote? The comparison pages line up features side by side.
Frequently asked questions
How much does a real estate CRM cost per month in India?
There is no honest single figure, because vendors charge per user, per workspace or per lead. Work out your own all-in cost per login per month: the subscription at your expected headcount, plus WhatsApp and SMS usage, missed-call numbers, setup and training hours and any GST you cannot claim back, divided by logins and months.
Is there a free CRM for real estate that works for a team?
Free plans suit a solo broker or a two-person team with low volume. For a larger team, check user and contact limits, automatic assignment, lead ad connectors, a WhatsApp Business API inbox and data export. Self-hosted downloads cost nothing to licence, but hosting, patching and securing buyers' data become your own job.
Do WhatsApp messages cost extra on top of real estate CRM pricing?
Usually, yes. Meta charges per delivered template message, with the rate set by category and the recipient's country, and that charge is separate from the CRM subscription. Ordinary replies inside the 24-hour customer service window are free on Meta's side. Some providers add their own fee, so ask for both numbers before you sign.
Can a real estate business claim GST back on CRM software?
CRM subscriptions attract 18% GST. A broker who charges GST on commission can usually claim it back as input tax credit. Developers selling residential units under the GST rates that come without input tax credit often cannot, so for them the 18% is a real cost. Ask your CA which applies before you compare quotes.
Next step: price your own team
Fill one copy of the cost sheet for each of two or three real quotes and compare the per-login figure, not the headline. To get atomcrm.ai's real numbers into the sheet, start a 14-day trial for ₹5 on the plan you would keep, or book a 20-minute demo and bring the eight questions. Setup can use your own lead sources and stages, plus custom fields such as a Project dropdown, from day one.